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REUTERS/Kevork Djansezian Acquire Licensing RightsLONDON, Sept 27 (Reuters Breakingviews) - Microsoft’s (MSFT.O) gaming master plan is slowly coming together. But Microsoft’s gaming revenue was still around 8% of group sales, or $15 billion, for the year ended June 2022. Given these risks, it makes sense for Nadella to grow his exposure to those parts of the gaming market which are less likely to be upended by cloud gaming. It remains possible that cloud gaming is a dog that doesn’t bark – or at least not for some time. As a result of the Activision deal, Nadella has a hedge of sorts against cloud gaming happening too fast.

Persons: Kevork, Satya Nadella’s, Ampere, ”, GamesIndustry.biz, Nadella, George Hay, Katrina Hamlin Organizations: Activision, REUTERS, Reuters, Bethesda, Microsoft, Satya Nadella’s Activision, Ampere, Sony, Nintendo, Reuters Graphics, Netflix, Gamers, Xbox, PlayStation, Big Tech, Apple, HK, reckons, Competition, Markets Authority, CMA, Xbox Cloud Gaming, Ubisoft Entertainment, Ubisoft, Thomson Locations: Los Angeles , California, United States, U.S

LONDON, April 20 (Reuters Breakingviews) - Film and TV adaptations of video games have a chequered history. But Nintendo’s “Super Mario”, along with HBO’s “The Last of Us”, is flipping the script. Jefferies analysts estimate that the “Super Mario” movie could add $350 million to Nintendo’s operating profit – equivalent to around 8% of its total for the year ending March 2022. The success of recent adaptations may lead media giants like Walt Disney (DIS.N), Comcast and Netflix to wonder what other goodies lie in video game companies. Follow @olivertaslic on TwitterCONTEXT NEWS“The Super Mario Bros. Movie”, an animated film co-financed by Nintendo and Universal Pictures, was released in North America on April 5.

But persistent inflation and skimpier incomes, coupled with high input costs, will make it a tough year for conscious consumers and the companies that serve them. Take plant-based meat substitutes. They produce 30%-90% fewer emissions than their animal-derived counterparts, but a pound of the stuff costs shoppers twice as much, according to the Good Food Institute, a think tank. The price of U.S. pea protein isolate – a key ingredient in many meat substitutes – rose 10% between April 2021 and November 2022, according to Mintec Benchmark Prices. That would edge meat substitutes closer to their goal of one day costing the same, or less, than their animal-based equivalents.

In the three years to the end of 2021, Alphabet, Meta and Snap (SNAP.N) hared ahead. The upshot was the Big Tech groups boasted 2021 revenue of $380 billion, most of which was digital advertising. Alphabet, Meta and Snap saw revenue up a miserly 2.4%, on average. For one thing, digital ad giants’ stellar 2021 made maintaining the pace trickier. Meta and Alphabet will still see some of this cash given traditional ad players will use platforms like Google for these big clients’ digital advertising.

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